Cultural Curator

I’m a cultural strategist, marketing leader, and curator of culture with 15+ years of experience helping brands and audiences connect through authentic storytelling, unforgettable experiences, and content that moves communities.

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About Mario

I’m a culture-first creative with deep roots in entertainment, storytelling, and marketing strategy. Everything I do is about building legacy — for my family, my community, and the clients I serve.

From the boardroom to the DJ booth, my journey has been all about movement. I've led award-winning multicultural campaigns, built media brands from scratch, curated some of the most legendary experiences and helped clients turn ideas into impact.

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Experience

Notable Roles

CMRignite (Creative Marketing Resource, Inc)

Senior Account Director (Multicultural/Public Health)

Led integrated campaign strategy and execution for a $12.5M public health campaign for the Department of Health and Human Services, generating over 1 billion impressions through 160+ events, 80+ earned media placements, and influencer led-media integrations targeting multicultural communities.

UniWorld Group/WPP

Group Account Director (Cultural Marketing / CPG / Digital Media)

Successfully directed high-impact digital strategy, creative development, influencer integrations and experiential activations for brands like Coca-Cola, Johnson & Johnson, and Heisman.

Rescue Agency

Senior Program Director (Public Health / Behavior Change)

Oversaw national campaign strategy and execution for the FDA’s Fresh Empire campaign. Produced 1,700+ brand activations, developed influencer network of 500+ creators, and negotiated cross-platform media partnerships, delivering 6.6B+ impressions

Allied Integrated Marketing

National Marketing Manager (Multicultural Film & TV)

Pitched and supervised national field marketing, PR, and influencer-led campaigns for Warner Bros., Universal Pictures, Lionsgate, and Sony Pictures, contributing to 18 #1 box office openings and 75M+ earned media impressions.

M.S. Entertainment

Brand Marketing Consultant

Managed branded entertainment partnerships and lifestyle marketing initiatives for clients like 1800 Tequila, Miller Coors, SiriusXM, and Jamie Foxx increasing brand sales and reach among diverse audiences.

Media Star Promotions

Senior Brand Market Manager

Spearheaded the regional lifestyle marketing initiatives and field marketing programs for a national marketing agency. Developed online loyalty marketing program and executed 1800+ on & off-premise activations for Fortune 500 clients.